Thanks to Armard's cross-functional skills and numerous conversations with collectors from around the world, Sartory Billard is now able to harness the imagination of his customers’ creativity, helping them manifest their horological dreams into highly-personalized Sartory Billard watches. Armand ensures that the customer is at the heart of his work, and ensures that they are intimately involved in the process, making them a true co-creator of their watch.